Did you know that several Jeep vehicles were prominently utilized in the Jurassic film series? They used a 1992 Jeep Wrangler YJ Sahara to drive around the park. Let’s look back at the Wranglers featured in the franchise.
The brand also goes all-in on the new sequel of the movie franchise. The new Jurassic World: Dominion excites the enthusiasts with a new campaign featuring the hybrid Wrangler.
Wrangler in ads
Jeep reprises its role in the dinosaur-packed world of the Jurassic franchise — but with a twist. The brand teamed up with Universal Pictures to launch the Jurassic World Dominion. They showed the commercial on the first day of June, also known as National Dinosaur Day.
The ad is a part of the global campaign for the Stellantis. It represents the Jeep’s tie-in to the franchise that kicked off in 1993.
It started with a man watching on his phone, and then he noticed something in his yard. He discovered a freshly hatched baby Carnotaurus and was captivated by its charm. He said, “I’ll take care of you,” to the baby theropod dinosaur and pledges to take care of it like a pet.
The man in the ad lets the baby dinosaur ride with him in his plug-in hybrid electric Wrangler. They both go on an adventure, then fast forward to a slightly older Carnotaurus. It shows the quiet electric mode of the 4xe lets the dinosaur catch some sleep in the back. The man went on a camping trip, then the dino’s mom popped out, and erm — gobbled him. But that’s just like a daydream.
In 2018, the actor Jeff Goldblum also starred in a Super Bowl commercial. They showed clips from the movie, and then he was driving a Wrangler and chasing a Tyrannosaurus Rex. The wheels of the Wrangler can outpace the dinosaur that Goldblum even needs to use the rear windshield wipers to get a good view of the T-rex’s chompers.
Jeep in the Jurassic movies
The first movie was released in 1993 — and from then on, the Jurassic series thrilled the fans around the globe. For almost three decades, the film series gave us a glimpse of the creatures that lived in the geologic period millions of years ago. Due to its well-recognized off-road capability, Jeep continued to appear in different films of the Jurassic franchise.
One of the most iconic scenes from the original movie involved a Wrangler driving through a field of dinosaurs. The famous Jeep model has been a staple since the beginning of the Jurassic movie franchise. In fact, these various Wrangler versions were featured:
- Jeep 10
Also called JP 10, it has a manual transmission and was shown in the first Jurassic Park movie. It was used by the paleobotanist Dr. Ellen “Ellie” Sattler (Degler in the first few films) and the park’s game warden Robert Muldoon. It was used during their search for the rest of the group.
JP 10 was different from other models used by the park as it didn’t have a roof, roll cage, or safety bar. These Jeep accessories and parts are essential in case of rollovers. During the escape from the Tyrannosaurus rex, the vehicle’s soft top and windshield were damaged because of a low-hanging branch. In the first movie, it was later used by all the surviving visitors to escape from the park.
- Jeep 12
Another staff vehicle purchased vehicles by InGen for Jurassic Park. However, it’s unlike other Wranglers because it had remote-controlled search lamps attached to the light bar. It has an automatic transmission and more interior options than the standard Jeep.
Dennis Nedry, the computer programmer at the park, took the Jeep 12 during his theft of the dinosaur embryos. The character crashed into the East Dock sign and lost control of the vehicle while driving through the storm. It ended up grounding the Jeep 12 on a tree overlooking the road to the dock.
- Jeep 14
Another version of the Wrangler appeared in the film, but it’s made with horizontal grill bars. Jeep has a trademarked vertical grill bar, but they changed it for the movie. It was used by Gerry Harding but got destroyed by Triceratops. In Jurassic Park: The Game, the makers did not get permission from Jeep to use actual Wranglers in the game.
- Jeep 18
This version of Jeep Wrangler appeared near the beginning of the film Jurassic Park 1 and Jurassic World. It transported Ian Malcolm, Ellie Sattler, and Alan Grant from the helipad to the main visitor center.
In Jurassic World, the Mitchells (Zach and Gray) found it along with the Jeep 29 in an abandoned garage. In another instance, Owen Grady and Claire Dearing discovered it in the same garage. Owen attempted to open the hood so that they could get it running. However, they needed to abandon the plan when the Indominus Rex caught up to them.
- Jeep 29
Just like JP 10, it was equipped with manual transmission. John Hammond rode it in the first film. It appeared in both Jurassic Park and Jurassic World. Grady and Dearing tried to repair the Jeep 29 and escape in it. The characters hid from the Indominus behind the Jeep 18.
What’s special with 4xe?
The Jeep Wrangler is one of the most popular vehicles in America due to its ruggedness and stylish looks. It’s no surprise that the vehicle would make another appearance in the Jurassic film series.
Customizing a Jeep Wrangler 4xe is a great way to enhance its looks or off-road capability. In the latest ad, the vehicle comes with an amber gear knob. It is shown while the driver navigates the rough road getting ahead of some pre-historic wildlife. Although a naive owner drives it, he daydreams of rearing a baby dinosaur that needs the enjoyment of the terrains.
Jeep’s brand chief executive officer, Christian Meunier, said in an interview that the brand has substantially expanded in the three decades since the Wrangle’s first appearance in the original Jurassic Park film. Jeep aims to develop sustainable and most capable 4x4 vehicles globally, especially with the rollout of the 4xe and its electrified portfolio. Meunier added that this would satisfy the needs of the brand’s expanding global Jeep community.
The Jeep Wrangler has become iconic, making it one of the most featured vehicles in blockbusters like the Jurassic movie series. Its commitment to developing sustainable and capable vehicles makes it a brand you can trust. With the capability of handling any terrain you might encounter, this SUV is perfect if you want to explore the great outdoors or commute to work.